Rebranding of NKD SKN product and packaging for organic self-tanning products.
Not affiliated with the brand
14 week, Summer 2019
Design For All
A new series of NKD SKN tailored to people wishing to try out the product line without the hassle of color matching. Easy 'pack and go' for a quick vacation look anywhere.
Key Attributes
Yummy
Pulsing
Belonging
Alive
Soothing
Systematic
Current Design
too tight for a space
two different colors
two different fonts TOO MUCH for a logo
spacing is different
the font does not match the brand category
too small to read
background picture is a bit distracting, if there is a line of products.
cmf is different from the rest, especially the color. Easy to get it dirty
not important information
the form is not interesting
hard to read the scent
Logo Exploration
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Packaging
Mock Up
Commercial Poster
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NKD SKN wants to empower its customers by providing a customized line of products that engender loyalty, while offering a brand identity that resonates and gives a sense of affinity.
