Rebranding of NKD SKN product and packaging for organic self-tanning products.

Not affiliated with the brand 

14 week, Summer 2019

 

Design For All

A new series of NKD SKN tailored to people wishing to try out the product line without the hassle of color matching. Easy 'pack and go' for a quick vacation look anywhere.

Key Attributes

  Yummy  

 Pulsing  

  Belonging  

  Alive  

          Soothing         

 Systematic  

Current Design

too tight for a space

nkd%20skn%20research-01_edited.png

two different colors

two different fonts TOO MUCH for a logo

spacing is different

the font does not match the brand category

too small to read

background picture is a bit distracting, if there is a line of products.

nkd%20skn%20research-01_edited.png

cmf is different from the rest, especially the color. Easy to get it dirty 

not important information

the form is not interesting

hard to read the scent

Logo Exploration

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NKDSKNlogo-01.png
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Packaging

nkd skn research-22.jpg

Mock Up

nkd skn research-17.jpg

Commercial Poster

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NKDSKNlogo-01.png

NKD SKN wants to empower its customers by providing a customized line of products that engender loyalty, while offering a brand identity that resonates and gives a sense of affinity.