Blush is a friend for a girl to help her feel comfortable and learn about her cycle.
14 week, Spring 2017
Vision
By 2020, there will be a dramatic unbalance in the psychological health and physical health of young women.
What is the problem right now?
Sex education is still a topic that parents shun from. Mostly because they think its too early for kids to know. This will cause girl’s to panic, be scared, when they first develop their menstrual cycle. They would try to avoid others from noticing.
During menarche, girls experience different feelings including fear, shame and guilt because of lack of prior information about menstruation.
50%
14%
Breast budding before their 10th birthday
Breast development by the age of 8
Insights
Parents don’t know how to tell their daughters about period.
Young girls have a hard time to accept becoming a “ women”.
They are lacking knowledge of how to use pad for the first time, tend to feel Panic, scared, shy, helpless.
Storyboard
Blush is a friend for a girl to help
her feel comfortable and learn about her cycle.
